I grew up in a suburb of Birmingham, Alabama, and spent years traveling in and out of the depressed (and now reemerging) city. During these years I noticed fading ads, painted letters, and random
words on various buildings, - they're absolutely everywhere - but I never thought much about them. Oh, I had my
favorites, but it didn’t occur to me to ponder their origins.
From its founding and initial growth through its heyday
and decline, clues to Birmingham’s history are scattered throughout the city in
these ephemera. Local author Charles Buchanan has researched these seemingly unrelated
pieces of advertising and woven them together into a colorful tapestry depicting
the vibrancy of days gone by. Though it is a history book, the text and photographs bring the past to life, both the commercial aspect and many of the characters that helped build and shape the city. Written in an almost lyrical style, it's clear that Buchanan has a passion for his subject, and he's able to pass that keen interest on to the reader.
Living nearby I thought I knew the
city, but Buchanan’s Fading Ads of Birmingham uncovers quirky, fascinating, and
sometimes seedy, aspects that I would never have discovered on my own. I highly
recommend this entertaining, informative book to anyone interested in history, the
city of Birmingham, or the history of advertising.
Buchanan, Charles. Fading
Ads of Birmingham. Charleston: The History Press, 2012.
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